Live shipment visibility across carriers, devices, and facilities
A normalized event platform replaced contradictory tracking screens with credible ETAs and action-oriented exceptions.
The situation
Customers and operators saw different shipment states because carrier APIs, telematics, and facility events arrived late and out of order.
The constraint
Source quality varied by lane, and the platform needed to express confidence rather than invent precision from incomplete data.
The approach
We designed the program around operational continuity and evidence. Each release had to prove it was at least as safe and understandable as the process it replaced.
Created a canonical shipment event and ordering policy.
Modeled ETA confidence from source freshness and route progress.
Designed notifications around material exceptions and recommended actions.
What shipped
- A multi-source shipment event platform
- Explainable ETA and confidence services
- Customer and operations exception views
The results
64%
fewer status calls
22%
better ETA accuracy
11 min
exception detection
“Visibility became something we could act on, not another map to watch.”
Representative SVP Operations